A Journey from Passion to Creation
Luana Collective, formerly Luana Bags, was born in 2023 from a deep passion for fashion, accessories, and vibrant colours. "Luana" means happiness and joy in Hawaiian culture, a spirit that deeply roots the brand, reflected in the use of vibrant colours and ready-to-wear sets. Since childhood, I've adored colours and travel, finding solace in their ability to brighten any day, no matter the location or weather. Inspired by a transformative trip to Marrakech, Morocco, I was captivated by its vivid rugs, spices, and accessories. What started with importing a few bags quickly turned into many bags and more orders, and that's when Luana Bags was born.
Expansion and Sustainability
After I decided to move to Bali, we seized the opportunity to craft another line of bags, prioritizing sustainability by repurposing leftover t-shirt material. Now, Luana Bags supports not only Moroccan women but also stay-at-home moms in Java, Indonesia, offering unique, tailor-made bags. Beyond bags, we’ve extended our range to include matching accessories, promoting mix-and-match versatility with bold colours.
The Evolution of Luana
The success of our debut collection surpassed expectations, leading to further expansion. After deciding to relocate to the island of Bali, we seized the opportunity to craft a new line of bags, prioritizing sustainability by repurposing leftover t-shirt material.
Now, Luana Bags supports not only Moroccan women but also stay-at-home moms in Java, Indonesia, offering unique, tailor-made bags. Beyond bags, we've extended our range to include matching accessories, promoting mix-and-match versatility with bold colours.
Luana Bags rebranded to Luana Collective, embodying a sense of elegance, luxury, and community — a brand created for colourful, strong women around the world. Our mission is clear: to empower women, instilling confidence and a sense of readiness to be seen while adding a sparkle of colour to your day. We want every woman to feel both comfortable and effortlessly fashionable — whether she's out for a night on the town, heading to the office, hitting the gym, or escaping to a beach getaway.
With love,
Demi
Founder of Luana Collective
